The trouble with tedious trends

Have you ever had those moments where you’ve opened your WordPress reader, only to be confronted with a hundred versions of the same story? Scrolling down displays pages of posts consisting of essentially the same headline and image, and nothing new to read.

Whether it’s the latest Fortnite update, the newly-revealed Fallout 76 trailer or a reworking of a standard press release, it’s always disappointing when this happens even if the subject is a game you’re actually interested in.

It’s highly likely you’ve already read the news on one of the major gaming journalism websites, such as Eurogamer or IGN. Or watched a recommended video from your favourite YouTuber and seen their reaction (or overreaction). Or heard the details from a friend and discussed them at great length. The stories you find in your reader are therefore old news and there’s no reason to click on them, so you log out of WordPress and find something else to do on your lunch-break or commute.

Posts like this aren’t interesting for the reader – and they certainly aren’t interesting for the author creating them either. Unless you’re constantly signing up for press releases, scanning the internet all day and blogging continuously, you’re never going to have the resources to stay on top of the news in the same way the major gaming sites do. All that effort put into trying to do so won’t convert into the views or followers you’re dreaming of for your site, and the only place you’re heading for is a sense of blogging defeat.

Blogging like this is a sure-fire way to turn a hobby you love into a job you hate. So take some advice from someone who’s been there and learnt the hard way: stop doing it to yourself.

Instead, concentrate on writing about things that genuinely interest you. If you’re truly hyped for whatever’s being covered by the major sites right now, then by all means cover it on your blog – but give us something more than a standard press release we could find in countless places online. Share your own take on it and show us some personality. We don’t just want to know what’s going on in the world of gaming; we want to know what the writer behind the article is like also.

Not only will your readers thank you for it but you’ll be grateful in the long-run too. Your enthusiasm for your subject will shine through in your work; and creating a post you’re genuinely proud of is far more interesting and rewarding than trying to keep up with the latest trends and failing. When an article you’ve written from scratch strikes a chord with just one person reading it, so much so that they decide to leave a comment or even a follow, you’re more successful than those major gaming websites could ever be. You’re a star, fellow blogger.

I’ve said it before and the words are still true: write because you have something to say rather than something to post. The world of blogging is a wonderful place, and you have something special you can bring to it.

24 thoughts on “The trouble with tedious trends

  1. Sage advice 🙂 As a reader, I also find it more interesting to read more personal posts about how people connect with a game/announcement etc rather than read it as “here’s what happened.” For that stuff I always check websites like IGN. That’s just me though 🙂


    • That’s strange… this comment didn’t make it through the spam filter. All rectified now though, sorry about that!

      I’m the same: if I want to see the latest news, I’ll do a quick scan through the feed on my phone. It’s just disappointing when I then turn to blogs for further information and all I get is a long list of the same trailer I watched in the feed, without any further commentary. 😦

      Liked by 1 person

  2. I don’t have much to add to this except to say that you are absolutely right and I agree wholeheartedly. While views and likes are great for validation, and chasing the big ticket items might bring in clicks, at the end of the day people buy into the blogger him/herself over anything else… As you said, that is indeed what will keep people coming back for more!


    • Well said, Athena! I’ve met so many awesome people since I started blogging (yourself included), and it’s their personality and enthusiasm which keeps me coming back. 😀


  3. I feel you have to put a little bit of yourself into your articles or post. Just don’t be a news site otherwise that will get boring quick. Enthusiasm and being yourself I feel plays a big role when it comes to blogging. I know I try to do that in every post I do.


    • Yeah, that’s exactly it: being yourself is really important. It’s the only way to truly connect with like-minded people in the blogosphere, and it’s just not fun if you’re not writing about the things which mean something to you.

      Keep up the good work! 😀

      Liked by 1 person

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  5. We used to do news bits, but it just wasn’t fun and became a chore. Sure it got us views, but that doesn’t really mean all that much if those people just go away straight after.
    I’m glad we stopped doing that.
    It might be more difficult to think of original ideas to write about at times, but it’s so much more enjoyable when you find something interesting you want to share.
    I guess we do reviews which kind of follows the ‘trends’ but I feel reviews are more of a unique thing as you get to know who’s writing them you understand what they like and can therefore relate to it and form a good opinion on whether you’d also like the game.
    I hope that people feel my reviews reflect that and I try to keep them sounding like it’s me writing it and not just another person doing a review.


    • I’ve known you and Murr for a while, and you can definitely ‘hear your personalities’ in your reviews. Is it really bad that I kind of read your posts in my voices in my head? ha ha

      But in all seriousness: I think the way you guys write is great. Your posts are just like it would be having a conversation about a game with you in real life… speaking of which, are you doing EGX this year?


      • Heck yea I’m doing egx. But it’s just me as Murr has a little sprog due at that time. Well his wife does.


        • Oh yes, that’s just around that time isn’t it?! We’re going on the Thursday, just for one day this year. Not much announced just yet that I’m looking forward to but I’m sure that will change nearer the date.


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  7. “Blogging like this is a sure-fire way to turn a hobby you love into a job you hate.” Truer words were never typed!


  8. I’m always so far behind with things that the chance of me catching anything new is so unlikely. Also, even if it’s popujar, if it doesn’t interest me, it’s going to be a bear to slog through. I know lots of bloggers jump on anything new in the zeitgeist, but that’s another problem: LOTS of bloggers jump on it, so even if you have an interesting or refreshing take, it’s going to be lost in the static. I’m so much more likely to read something that stands out than just another similar voice in the crowd.


    • I’m totally with you on that one. I follow the blogs I do because I love the way their creators write, or they enjoy similar games, or I like their take on subjects. Who wants to read a hundred posts about Fortnite?!

      Liked by 1 person

  9. Totally agree. I might get more views if I post about games that just came out, but I’d rather focus on those that I WANT to say something about rather than feel obligated to write about the trending games. If it’s a brand deal, that’s fine, nothing wrong with making some money. But there’s no need to add the same wisdom to an overfilling pot.


    • Or play the type of game you don’t enjoy just so you can write about it to stay on trend, and then kill any fun you get from both your hobby and writing. It’s a guaranteed way to turn what you to into just another job!

      Liked by 1 person

  10. Late to the party, but yes yes yes to all this. Every time I see a new blogger come along and decide they just want to do yet another news aggregation site I want to shake them. Hell, I don’t even get my news from the big commercial sites any more, even — I go direct to the developer and publisher. That way you get to hear what’s actually happening without the tedious “Rumour:” “Report:” cycle.

    Actual, genuine journalism happening in gaming is very rare. And the whole value of blogging is that individual personalities can share their take. If you’re just regurgitating press releases, you’re not really adding any value.

    Thankfully my Reader seems mostly clear of that these days!


    • It’s amazing how quickly news aggregation sites come and go! Every time I see a new blog in my reader where the author has taken the time to write something from the heart, I think: “Stick with us.” 😀

      Liked by 1 person

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